This website leads you from one door to another. Please don't forget
to wash your hands in order to limit the spread of this nasty virus.


You can now safely enjoy our website in all its glory.

Bring me the soap!
No thanks, I'm fine

How to wash your hands properly?

Washing your hands several times a day prevent the spread of the covid-19.

Hilarious. A Very Creative Agency

Rewind Tour

Concept    ·    Branding    ·    Launch    ·    Gamification    ·    Music    ·    Innovation    ·    Multiplayer

To successfully launch the Toyota CH-R, we created a digital eco-system and collaborated with 2 partners: The Loft Epicurien & New World. The brief was as follows:

  • Develop an experience in an urban setting and create an emotional link with the target youngsters
  • Increase awareness, dealership traffic and vehicle test drives

Together we developed a surprising activation. Thanks Big Data for discovering this pearl of wisdom! Our insight was: “At what moment in a person’s life are musical preferences established? For women, it is at the age of 13; for men, it is a little later, at 14.”

That was all we needed to create a superb phygital activation with the favourite songs from when you were 13 and 14! The key? A road show in various locations in Belgium, in town centres and at festivals, where we launched a giant live music quiz, as well as an online version.

This how it worked.

A live competition with up to 4 participants. Each one is seated in a real Toyota or takes part through a dedicated website for the individual online action.

Each participant enters their date of birth. This generates and compiles a personal playlist “when you were 13” and creates a musical quiz with this playlist.

Each person wins a prize instantly and receives a link to share his or her quiz and surprise playlist.

During the action at rue Antoine Dansaert in Brussels, a father and his daughter got into the car, the daughter asked for her father’s date of birth and the game compiled a playlist in relation to it. The father was delighted to know the songs and to get the right answer to the Quiz while his daughter admired her dad.